Ex SBI PO turned Entrepreneur from Delhi is revolutionizing the Online Education
Anuj Jindal was working as an SBI PO in Mumbai when he realized that the normal 9–5 office life was not for him. For him, there had to be more to life than that. Even in those days, he had an inkling that somewhere in him lay a teacher, and that teaching would be the profession that would suit him best.
So, after 3 months of working as an SBI PO, he followed his calling and took admission into the M. Com program at the prestigious Delhi School of Economics (DSE), and incidentally, it was here that he would first discover his exemplary knack for teaching and his ability to positively impact the society while doing the same. Over the next year, he would go on to complete his M. Com degree, and also simultaneously grow as a teacher par excellence.
However, it would only be later, during his preparations for the RBI Grade B exam that he would finally turn his head towards the need for a robust online education setup for govt. job entrance exams.
Basically, the thing that really did trigger his transformation from being a mundane employee at SBI to a visionary entrepreneur, was when he sensed the serious lack of efficacy and affordability in the preparation modules for the various Government Job entrance exams in markets of the day. This is exactly the thing that he wanted to fix.
Thus, seeing the massive demand for good quality online education and exam preparation modules, it didn’t take Mr. Jindal a lot of time to realize what direction he had to take.
That was how the brand called anujjindal.in would eventually come into existence.
The Story of the Brand and Owner.
Anuj Jindal’s tryst with being an entrepreneur was inspired by two events. The first was when he realized that his teaching ability was impeccable, and the second was when he recognized the sector in which his teaching ability was to have the maximum utility.
So, after recognizing the latter, he would create an FB group and start inviting people to join. Here he would teach his students everything they would need to know to crack their RBI Grade B exams, and to his surprise, at the end of the year, a lot of them did.
This initial success would then grant him the required confidence and support that he would need to further his designs of structuring the nascent state of the online education sector in India for his niche. At this point, he would also start to upload videos on YouTube and consequently gain traction online and thus become a successful Youtuber in his own right.
All of this would go on till he would graduate from DSE in the June of 2016. In the meantime, he had also cleared the UGC NET JRF exams, on the basis of which he would start to apply for several teaching posts in colleges all over the nation.
However, during his interviews, he would find that instead of looking for able academic mentors, the education system of the time was looking for able administrators and networkers.
That was when he would finally decide to go through with his gut instinct of formalizing his teaching plans into a legitimate monetizable business model.
Anujjindal.in Platform
Anujjindal.in follows a B2C business model, and sells its study materials and online video courses via the website or the app itself. Through Anujjindal.in website or app students can enroll for the various courses that are in offer.
The courses that are sold via the Anujjindal.in the website is of the preparation for exams like RBI Grade B, UGC NET Commerce, Management, and Economics exams, NABARD Grade A, SEBI Grade A, CTET, and DSSSB.
Elaborating on the brand’s proposal for the customers he serves, Mr. Jindal says,
” The unique selling point of Anujjindal. in is that we excel at teaching topics that are foreign to the educational backgrounds of most of our students.
For example, we are good at teaching the subjects of economics and accounts, which are essential subjects of the commerce stream, to students that have done engineering. And engineering students are mostly those that have never studied any subject outside of the stream of science. So yeah, that’s where we excel.
And, we have the numbers to back our claim too, as a majority of our students that clear the heavy commerce stream-based exams of RBI, SEBI, and NABARD, are engineers by qualification.
Also, we have kept the fees of our courses at a level where every student that comes to us for guidance is able to easily afford the same.”
Owing to the success of the brand of anujjindal.in, the owner Mr. Jindal has been called upon to conduct seminars on the same, by several colleges like DSE, Hansraj, SRCC, and JIMS. He’s also been called upon by the Rotaract Club of India to give talks on entrepreneurship at several other institutions as well.
Apart from giving talks at colleges, he has also worked with the entrepreneurship cell of the Delhi government to cultivate, in young kids, a spirit of hard work and enterprise. To elaborate a bit further on the same, the Delhi govt. had distributed 1000 bucks each to the students of class 11 and 12 in its schools, and then called upon Mr. Jindal to teach the students about how and where to successfully invest the 1000 Rupees and earn profits.
Future plans
” My motivation when I started Anujjindal.in was to impart education to my students in the most innovative, creative, affordable, and interesting ways possible, to make education a process that is fun and invigorating for the students, and the intention has not changed yet, nor do I think it ever will.
Apart from staying true to the motivation that I have already mentioned, I would also like to create teaching methods and processes through which we as teachers can enable students to think in a more interdisciplinary manner, instead of the usual box-like subject-specific thinking.
Also, I know that till now anujjindal.in has primarily been about preparing students to get govt. jobs, but now I am planning to create a platform where people can come and learn some essential life skills such as urban farming, understanding and investing in the stock market, etc.
Through this platform, I would want people to add more meaning and value to their lives and also broaden the horizon of their minds.
The brand is also geared to scale up in the coming months by launching updates on its mobile application as well.”, said Anuj Jindal, EduTech Expert, Founder & CEO, Anujjindal.in